Gair Maxwell is back in the CEOIQ video studio with Ben, preaching the ‘gospel’ of “Clarity Before Creative”!

What the heck does that mean?? Before you go getting all ‘cutsey’…’tricky’…or expensive in your marketing creative efforts (and blowing your budget in the process)…

Be clear…very clear…about what you are working to accomplish…Have the ‘end game’…the results firmly in place, BEFORE starting the creative process. Gair should know…he created the “Huggable Car Dealer” in a small New Brunswick, Canada town by following his own advice.

Author: Ben Griffin

Facilitator - CEO Peer Advisory Group; Executive Coach; Photographer